Case Study

All Trimmed Out

Locally-owned general contractor and custom carpentry serving New Haven County, CT. Specializes in high-end finish carpentry, built-ins, custom closets, home additions, and renovations.

  • Challenge

    Website did not match the business goals or convey its unique selling points. Additionally, slow website performance contributed to a decline in organic search traffic and lead generation.

  • Services

    Digital Strategy
    Website Design
    SEO

  • Results

    Significantly improved site performance, increased site traffic, improved SERP positions

Summary

All Trimmed Out had an existing website but needed to make it stand out in the highly competitive field of general contracting. We were hired to completely redesign their site from the ground up and create a cohesive digital strategy for further growth.

The Challenge

Assessing the work

By carefully studying the existing site, we identified several causes for the decline in traffic and lead generation.:

  • • Slow page speed and performance
  • • Large image file sizes
  • • Sparse layout with no cohesive flow
  • • Light on content, which did not properly convey the business values
  • • No measurable SEO
  • Original Website (Home) person
  • Original Website (Contact) person
  • Original Website (Services) person
The Solution

Redesigned from the ground up with a fresh digital strategy

We decided to start with a clean slate and design the new website from scratch. All Trimmed Out's work stands out among the general contractors serving the New Haven, CT area because of their careful attention to detail and perfectionist tendencies with their construction and custom woodworking projects.

Keeping this in mind, we decided to showcase that work with more images throughout, organized in a gallery by category. We also highlighted the custom design process by dedicating an entire page to it.

The client also had a partnership through a reputable lender so we created a Financing page to help potential clients make informed decisions and assess their buying power.

Finally, we made sure the design was modern since many competitors were using outdated designs and it was a great way to stand out. With most site visitors coming to the website from a mobile device, it was critical that page load times were as quick as possible, and extensive testing was performed using various devices on varying network speeds during our Quality Assurance phase.

"Bytewise's proactive, problem-solving approach and willingness to deliver the best possible results stood out."

Jake W. Executive, All Trimmed Out
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